New Managing Director and CEO for Alfa Quality Moving

The Alfa Scandinavian Board of Directors announces that Annika Roupé has been appointed as the Managing director of Alfa Quality Moving Sweden as well as CEO of Alfa Scandinavia with effect from Monday 18, 2021.

New Managing Director and CEO for Alfa Quality Moving

Annika has extensive leadership experience from both large international as well as smaller corporations as Ericsson, Stanly Security, Lernia, Ventelo etc. Her areas of expertise are management, sales & marketing, business development and business transformation & digitalization. Annika has held positions such as vice president, head of business area, sales & marketing director etc.

”I am excited and honored to have the opportunity to lead the Alfa Group to the next level. I look forward to get to know our customers and in cooperation with our customers continue to develop and expand our offering, as part of our strong ambition to grow. A major strength of the Alfa Group is the fact that we are established in all four Nordic countries, and I will focus my leadership om leveraging this strength as well as continue and expand the great growth journey already started.”

We also want to take the opportunity to inform you that we, at the same time, are moving our headquarters from Jönköping to Stockholm. The geographical move of our headquarters will not affect any personnel.

The Board of Alfa Scandinavia welcomes Annika Roupé to the Alfa Group. The board would also like to thank Kenneth Egelrud for a long and solid time as the leader of Alfa Quality Moving.

Hans- Göran Frick
Chairman of the Board

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